ufirst is the only service that lets your customers save time in the most congested venues (airports, ferries, tourist attractions, museums and amusement parks).

ufirst is an innovative skip-the-line service developed to connect international travellers and operators. It is a multi-channel platform (mobile and web) that harmonizes priority access services in a variety of Italian and international sectors. ufirst lets you enhance the customer experience increasing your ancillary revenue and letting customers save their time.

Easiness, Exclusivity, Innovation

are at the hearth of the last-minute service offered by ufirst to international travellers.

You can find us in the main Italian and international Airports with our skip-the-line tickets at security checks and VIP Lounge access tickets. Budapest - Ferihegy, Charleroi - Bruxelles South, Roma Fiumicino, Milano Malpensa and Linate, Napoli Capodichino, Catania Fontanarossa and many more.

Also, we partner with the main sea transport services such as Snav, Moby, Tirrenia, Krilo, Balearia, Trasmapi. Our network includes the most important museums, tourist attractions and amusement parks in Italy and abroad, such as Uffizi Gallery, Colosseum, Sagrada Familia, Tour Eiffel, Gardaland, Portaventura, Aquarium of Genoa and many more. Our Fast Pass solution has no integration costs.

Why choose ufirst - Fast Pass

Fast Pass, through its integrated technology, lets you improve the customer experience of your service/building by optimizing your customers’ waiting times. 


  • To increase your customer satisfaction and your brand reputation
  • To improve the quality of the work of your staff and the flow management during peak times
  • To reduce the waiting times at airports’ security checks and at ticket offices by 30%
  • Not to pay implementation costs
  • To increase the ancillary revenues